The first thing you feel isn't a car. It's speed. But it starts quietly. You come in through the lobby, and the lights begin to move. A show-lighting effect washes the space in streaks that blur past you, the way the world blurs past a driver, a hint of the velocity waiting deeper in the building. It's anticipation before you've seen a single machine. Your eye is already chasing something. Then the reception. The shapes here are sleek and drawn-out, borrowing the aerodynamics

The brief was simple to say and hard to do: make people feel the engine before they ever see a car. I built all of this in Unreal Engine, three spaces from the expansion, each solving a different piece of that problem. The entrance has one job: promise everything coming. A sweeping red canopy pulls you off the concourse toward the show, warm light spilling across the threshold at dusk. You don't walk in. You're drawn in. The café is where the pace drops. Rich materials, galle

Throwing ideas to see what sticks. Sometimes all ideas land, in this particular case, none of them did... and that is great too. Knowing...